CATEGORY: Product Dev / Branding
Design, develop, and bring to market a sweet line of products to perfectly complement Apple’s innovative hardware.
The ego Project saw the team design, source, manufacture and sell an entire product line from scratch. Among the award-winning designs to emerge from the project were the ego Slide Case, featuring mix-and-match-able case components for iPhone, and the Hybrid USB Case, a sleek design that included a built-in USB drive.
The ego Project saw us bring home two successive reddot Design Awards in 2011 and 2012. The ego line is popular in premium design boutiques around France, Italy, the UK, Korea, and Japan.