Next Generation Smartphone

client_iconCLIENT: LG Electronics

category_iconCATEGORY: Concept Story / Product Design / Video


Goals:
LG Electronics needed a new concept to create designs to better connect with consumers and push the conversation forward around their smartphone lineup. LG tapped Redwood to put together a comprehensive strategy for a smartphone, including hardware design, user experience innovation, and marketing concepts.

Solution:
Redwood dug deep into LG’s smartphone lineup, working together with the LG Design Center to analyze design, branding, marketing, and PR and come up with recommendations for improvement. After 6 weeks, Redwood had designed an entirely new smartphone concept, as well as a marketing strategy to showcase LG’s superior technology.

Results:
In order to move to the vanguard of the hyper-competitive smartphone industry, Redwood created a storytelling marketing strategy to highlight how LG designs can improve – or remove altogether – traditional limits of the smartphone. With this shift in philosophy, LG has begun to create significant brand equity as a thought leader in the industry.