History Channel Management

client_iconCLIENT: History Channel Korea

category_iconCATEGORY: Social Media Strategy / Creative / Custom Campaign


Challenge:
HISTORY sought to create a series of targeted campaigns to engage new viewers and drive awareness in the Korean market.

Solution:
HISTORY turned to Redwood for expertise in running localized campaigns in the Asian market. Redwood designed and launched a series of integrated promotions to highlight HISTORY’s hit shows and introduce them to a new audience. Redwood also launched HISTORY Korea’s social accounts, including Facebook, Youtube, and Twitter, creating and optimizing custom creative content to extend HISTORY’s brand reach to the social space.

Results:
HISTORY saw a 50%+ increase in Facebook engagement over the initial 3-month launch campaign. Thanks to a series of targeted campaigns over the 2013 calendar year, HISTORY was able to generate a 6,000+ Fan database, to be used for media outreach and engagement efforts. Through optimized targeting, Redwood was able to identify HISTORY’s most effective target audience in the market.