Oral-B Excellence in Detail, with Jisung

client_iconCLIENT: P&G Korea

category_iconCATEGORY: Video / Production / Social Media Strategy / Creative


Oral-B 30″_Teaser Trailer Video

Oral-B 90″_Excellence In Detail Video


You wake up to a new day. To the outside world, your day looks like any other. But you know that there are tiny details in our lives that can make a difference
Oral-B Korea sought a creative agency that embodied their brand philosophy of attention to detail, and Redwood fit the bill. Redwood designed a dynamic social hashtag campaign that leveraged the #ExcellenceInDetail hashtag to create a movement based around the little details that make a difference in our lives. The campaign launched with a teaser trailer featuring Korean star Jisung delivering a manifesto and call to action directly to users. To accompany the teaser, we created a custom Facebook page compiling great branded content, as well as great tips about cooking, design, fashion, and life directly from users. The campaign culminated with the release of the #ExcellenceInDetail digital video, featuring a day in the life of Jisung.